Is UGG (Deckers) Australian?
No! The commercial brand "UGG" with the uppercase center G is owned by Deckers Outdoor Corporation, an American public company based in Goleta, California. In Australia, "ugg" is a generic word for sheepskin boots, but Deckers trademarked the term internationally.
Corporate Ownership Breakdown
Publicly traded on the New York Stock Exchange (NYSE: DECK) based in California, USA.
Manufacturing & Production Reality
Manufactured almost entirely in factories in China, Vietnam, the Philippines, and the Dominican Republic.
- Owned by Deckers Outdoor Corporation (USA), not an Australian business.
- Manufactured primarily in China and Southeast Asia, not Australia.
- In Australia, "ugg boot" is legally a generic descriptor, not an exclusive brand name.
- Genuine Australian sheepskin makers must use alternate branding outside Australia due to US trademark litigation.
Authentic Australian Alternatives to UGG (Deckers)
UGG Since 1974
Verified Australian100% Australian made and family-owned on the Gold Coast using genuine Australian sheepskin.
EMU Australia
Verified AustralianAustralian-founded premium sheepskin and water-resistant boots based in Geelong.
Australian Products You Can Buy Instead
Blundstone Original 500 Series Leather Chelsea Boots (Stout Brown)
EMU Australia Mayberry Australian Sheepskin Cross-Over Slippers (Natural)
Redback USBOK Men’s Leather Work Boots with Air Cushion Sole (Black)
![[NEW] R.M. Williams, leather craftsman boot, brown, AU 7](/_next/image?url=https%3A%2F%2Fi.ebayimg.com%2Fimages%2Fg%2Fd-wAAeSwbo5q5-aD%2Fs-l225.jpg&w=3840&q=75)
[NEW] R.M. Williams, leather craftsman boot, brown, AU 7
1991 $200 The Pride of Australia EMU 10gram Gold Proof Coin, by the RAM
2020 Perth Mint Emu 1 oz .9999 Silver Coin 1$ in Capsule Bullion Coin
Australian Emu Outback Wildlife Wall Art Print | Australia | Unframed
Australian Made UGG Boots Women Men Mini Short Tall Genuine Sheepskin Wool Warm
Frequently Asked Questions: Is UGG (Deckers) Australian?
Is UGG (Deckers) 100% Australian-owned?
No! The commercial brand "UGG" with the uppercase center G is owned by Deckers Outdoor Corporation, an American public company based in Goleta, California. In Australia, "ugg" is a generic word for sheepskin boots, but Deckers trademarked the term internationally.
Is UGG an Australian company?
No. UGG is owned by Deckers Brands, an American corporation based in California.
Where are authentic Australian ugg boots made?
Authentic Australian uggs are made in Australia by local artisans like UGG Since 1974 in Queensland and EMU Australia in Victoria.
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